Insights Blog

Spotlights

Top Performing Ads Strike a Chord with America

  Wow. The first quarter of 2014 has been an incredible blur. Q1 was brimming with cool creative events: Brand of t... Read More »

Top Performing Ads Strike a Chord with America
Spotlights

Ace Scores for YouTube’s Ads Leaderboard February 2014

  The YouTube Leaderboard consists of the ten most popular paid ads uploaded during the prior month. YouTube views ar... Read More »

Ace Scores for YouTube’s Ads Leaderboard February 2014
Events

Budweiser Blows Up the Beer Category With Puppies and Microsoft Wows With High Scores

  The Super Bowl may seem like a distant memory from yesteryear; but it was only last week! Many brands showed an ast... Read More »

Budweiser Blows Up the Beer Category With Puppies and Microsoft Wows With High Scores
Spotlights

Ad of the Week: Bing’s “Heroic Women” & Dole’s “The Best Fruit”

  The beginning of each year is a time for reflection and resolutions, which is the perfect pairing for our two Ads o... Read More »

Ad of the Week: Bing’s “Heroic Women” & Dole’s “The Best Fruit”
Spotlights

Ads of the Week: Xbox “The Invitation” & Pillsbury “Make The Holidays Pop”

Ad of the Week: Category Overachiever The Xbox One’s debut commercial has been making headlines since it was first relea... Read More »

Ads of the Week: Xbox “The Invitation” & Pillsbury “Make The Holidays Pop”
Spotlights

Brand to Watch: Microsoft

There's been a lot going on in Redmond lately. In recent months, Microsoft has refreshed its line of Surface tablets, announc... Read More »

Brand to Watch: Microsoft
Spotlights

Ads of the Week: Microsoft, Kerrygold and United

Ad of the Week: Category Overachiever Six weeks ago, Microsoft topped our charts with the highest Ace Score of week 34; th... Read More »

Ads of the Week: Microsoft, Kerrygold and United
Spotlights

The Watchlist is Out: Top Ads of Q3

The quarter is nearly over and that means the Watchlist of Most Effective ads for Q3 2013 is out. The third quarter is typica... Read More »

The Watchlist is Out: Top Ads of Q3
Spotlights

The Challenge of the Challenger

Challenger brands have been around since the advent of market share – and so has advertising that tries to take down the ma... Read More »

The Challenge of the Challenger

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