Insights Blog

Spotlights

Top Breakthrough Ads of Q1, 2016

Given that the ads of the first quarter traditionally raise the creative bar to an otherworldly level, with the Super Bowl an... Read More »

Top Breakthrough Ads of Q1, 2016
Spotlights

2015 Brands of the Year

We are thrilled to present the 2015 Brands of the Year– a coveted award due to its unique qualification. To earn the title ... Read More »

2015 Brands of the Year
Spotlights

Top Ads of the Third Quarter

This quarter, we've taken a fresh approach to naming the top ads. Advertisers have many objectives when developing new video ... Read More »

Top Ads of the Third Quarter
Spotlights

Yah? Iron Man Suites Up to Help the Collective Project

As Robert Downey Jr. prepares for the release of the sequel to his hit franchise, The Avengers, he recently took time out to ... Read More »

Yah? Iron Man Suites Up to Help the Collective Project
Spotlights

Ace Scores for February’s YouTube Ads Leaderboard

  Each month the thinkwithGoogle site posts its YouTube Ads Leaderboard, which showcases the ads with the most views... Read More »

Ace Scores for February’s YouTube Ads Leaderboard
Spotlights

New Microsoft & Kindle Ads Relate to Consumers

  Microsoft collaborated with AccuWeather to debut a new ad for its cloud platform. The ad achieved the highest perce... Read More »

New Microsoft & Kindle Ads Relate to Consumers
Spotlights

Ace Scores for YouTube’s Ads Leaderboard January 2015

  Each month the thinkwithGoogle site posts its YouTube Ads Leaderboard, which showcases the ads with the most views... Read More »

Ace Scores for YouTube’s Ads Leaderboard January 2015
Spotlights

Pitting Brand vs. Brand: What Can We Learn?

  Can you count the number of attack ads targeting Apple that have debuted since Apple’s big event? Three. Two from... Read More »

Pitting Brand vs. Brand: What Can We Learn?
Spotlights

Microsoft Sweeps the Surface with Laptop Killer Spots

  After a successful 2013 campaign that had iPad’s Siri embarrassingly outperformed by Surface’s key differentiat... Read More »

Microsoft Sweeps the Surface with Laptop Killer Spots

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