Insights Blog

Ace EMO

Humor, Players and Products Breakthrough with NFL Fans

Today’s the day we’ve all been waiting for -- the first NFL kickoff of the season! The Houston Texans and Kansas City Chi... Read More »

Humor, Players and Products Breakthrough with NFL Fans
Events

NFL Draft: Were the Ads as Successful as the Event?

Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »

NFL Draft: Were the Ads as Successful as the Event?
Cultural Perception

Ad of the Quarter: A Q1 Unlike Any Other

The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »

Ad of the Quarter: A Q1 Unlike Any Other
Cultural Perception

Disabilities in Advertising: Representation is on the Rise

According to the CDC, 1 in 4 US adults live with a disability, whether it’s mobile, cognitive or sensory. But they surely d... Read More »

Disabilities in Advertising: Representation is on the Rise
Spotlights

Pre and Post-Game Super Bowl Ads

With the 2020 Super Bowl audience at 100 million people, brands were able to get their message in front of the largest audien... Read More »

Pre and Post-Game Super Bowl Ads
Cultural Perception

Nike Masters Empowerment with Q3 Creative

Trust is an increasingly important factor in today’s consumer-brand relationship, with 81% of respondents in the Edelman Tr... Read More »

Nike Masters Empowerment with Q3 Creative
Cultural Perception

Here’s why you should measure an ad’s Cultural Perception

We released the first rankings from our groundbreaking new Cultural Perception measure. The brands recognized as the most emp... Read More »

Here’s why you should measure an ad’s Cultural Perception
Spotlights

Q1’s Top Performing Ads

Microsoft, Tecate, and Verizon rank first in lists for Breakthrough, Humor, and Storytelling We released our quarterly rou... Read More »

Q1’s Top Performing Ads
Ace EMO

Super Bowl 53: The Ads that Stood Out

The lack of excitement during Sunday’s game between the New England Patriots and the LA Rams means more post-game buzz for ... Read More »

Super Bowl 53: The Ads that Stood Out

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