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Going for Emotional Impact with Your Super Bowl Ad? Here’s What Worked for Past Advertisers

Ah, the Super Bowl….where one moment you’re laughing, the next you’re fighting back tears and then, all of a sudden, yo... Read More »

Going for Emotional Impact with Your Super Bowl Ad? Here’s What Worked for Past Advertisers
Insights

Super Bowl 52: The Ads that Connected

While all Super Bowl advertisers are looking to breakthrough and entertain the biggest TV audience of the year, spots go beyo... Read More »

Super Bowl 52: The Ads that Connected
Insights

Super Bowl 52: Products That Stole the Show

While the majority of Super Bowl advertisers go for belly laughs or entertaining, storytelling ads, there was a crop of adver... Read More »

Super Bowl 52: Products That Stole the Show
Spotlights

Super Bowl 52: The Ads Worth Watching Again

While the Eagles made history, brands tried to make us laugh, cry and feel included. As a whole, advertisers continued the tr... Read More »

Super Bowl 52: The Ads Worth Watching Again
Insights

Celebrity Super Bowl Ads

There’s never a shortage of celebrities in Super Bowl ads. It’s part of what draws the largest TV audience each year. But... Read More »

Celebrity Super Bowl Ads
Spotlights

Game On: The Super Bowl Ads That Moved Us

Super Bowl ad watching has become a popular sport in its own right, with plenty of viewers paying more attention to the ads t... Read More »

Game On: The Super Bowl Ads That Moved Us
Promotional

Super Bowl 50 Post-Game Ad Wrap-Up [webinar presentation]

Are you interested in Super Bowl ad trends, such as humor, celebrities, and inspirational messaging? Did your brand spend $5M... Read More »

Super Bowl 50 Post-Game Ad Wrap-Up [webinar presentation]
Events

The Most-Liked Ads of Super Bowl 50

Another Super Bowl is in the books and we may have seen two champions go out on top. While there is widespread speculation ... Read More »

The Most-Liked Ads of Super Bowl 50

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