Insights Blog

Spotlights

How Big Brands Involve Consumers in their Big Game Ads

  Arguably, Doritos was ahead of its time when it created the Crash the Super Bowl contest, launching the first fan-c... Read More »

How Big Brands Involve Consumers in their Big Game Ads
Spotlights

The 2015 Auto Bowl Moves into the Slow Lane

  The Automotive industry has dominated Super Bowl advertising for more than five years. In fact, over the last five ... Read More »

The 2015 Auto Bowl Moves into the Slow Lane
Spotlights

Cindy Crawford and Pepsi Are Still As Hot As Ever

  With Super Bowl XLIX looming, we thought it might be a good idea to look at one of the most iconic ads from Super B... Read More »

Cindy Crawford and Pepsi Are Still As Hot As Ever
Events

The Most Valuable Players: Top & Bottom Ads of Each Super Bowl

  The countdown has begun. In less than three weeks, we'll see some of the world's largest brands, and a few bright n... Read More »

The Most Valuable Players: Top & Bottom Ads of Each Super Bowl
Events

Insights from Inside the last 263 Big Game Ads

  With less than a month before Super Bowl XLIX provides advertisers with the largest and most demographically divers... Read More »

Insights from Inside the last 263 Big Game Ads
#TBT

Coca-Cola and Mean Joe Green: A High Scoring Machine

  It was 1979, and Coca-Cola and Pepsi were at the peak of the Cola Wars. The Pepsi Challenge was going strong and Co... Read More »

Coca-Cola and Mean Joe Green: A High Scoring Machine
#TBT

30 Years Later, Apple’s Iconic Ad Still Works for Some

  Call it serendipitous that we chose to have consumers rate this throwback commercial in the midst of Apple redefini... Read More »

30 Years Later, Apple’s Iconic Ad Still Works for Some
#TBT

Budweiser Frogs Bring Back Memories

This week's throwback recalls the 1995 Super Bowl (Go Niners!) and one of the most prolific big game advertisers – Budwe... Read More »

Budweiser Frogs Bring Back Memories
Events

Budweiser Blows Up the Beer Category With Puppies and Microsoft Wows With High Scores

  The Super Bowl may seem like a distant memory from yesteryear; but it was only last week! Many brands showed an ast... Read More »

Budweiser Blows Up the Beer Category With Puppies and Microsoft Wows With High Scores

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