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Back-to-School Ads Empathize with Uncertainty

Back-to-school advertising is another COVID-19 hurdle for brands. What goes on the school supply shopping list depends on whe... Read More »

Back-to-School Ads Empathize with Uncertainty
Events

The Coolest Ads from 2019

When you think of a “cool” ad you might picture a hip celebrity or a sleek product, and that very well might be the drivi... Read More »

The Coolest Ads from 2019
Events

Retail Holiday Ads: Emotional Connection Is Key To Purchase Intent

2018 welcomed many different approaches to holiday advertising across retail categories.. JCPenney, Macy's, Dick’s Spor... Read More »

Retail Holiday Ads: Emotional Connection Is Key To Purchase Intent
Events

Who Earned an A+ in Back-To-School Advertising?

For many, the long, laidback days of summer have given way to mundane Back-to-School routines. Realizing the chaos of the BTS... Read More »

Who Earned an A+ in Back-To-School Advertising?
Events

Top Ads of Q3 2014 Entertain with Humor, Philanthropy and Information

  As we enter another busy holiday season, let’s first take a look back at what creative power we saw between July ... Read More »

Top Ads of Q3 2014 Entertain with Humor, Philanthropy and Information
Events

The Kids are Back to Class – Now What?

  School started earlier this year – as did the ads. Ziploc kicked off the season a full two weeks ahead of last ye... Read More »

The Kids are Back to Class – Now What?
Events

Recess is Over – Get Back to School

  Sure there are still a handful of BBQs, pool parties and play dates left this summer but you and I both know Back to S... Read More »

Recess is Over – Get Back to School
Events

Information Drives High Scores for New Target and Scott Ads

  While you’re still in the midst of summer fun and vacationing, the advertising world is already gearing up for ba... Read More »

Information Drives High Scores for New Target and Scott Ads
Events

Top 5 Questions Around the Holiday Season

The weather is changing, albeit only slightly here on the West Coast. That's our first inclination that the holiday season is... Read More »

Top 5 Questions Around the Holiday Season

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