Insights Blog

Spotlights

Chase Rolls A Victory and Another Two Tie for Top Dog

This week, the Highest Ace Score title has not one, but two winners! Both TGI Friday’s and Papa John’s tied with an avera... Read More »

Chase Rolls A Victory and Another Two Tie for Top Dog
Spotlights

TGI Fridays Cooks Up a Double Win in the New Year

  The new year is full of new beginnings, and many brands are sharing this sentiment with fresh pieces of creative. L... Read More »

TGI Fridays Cooks Up a Double Win in the New Year
Spotlights

Nationwide Plays Santa While TGI Fridays Entices Consumers

  Insurance isn’t usually a category you think of when discussing holiday ads, and rightfully so. The last time an ... Read More »

Nationwide Plays Santa While TGI Fridays Entices Consumers
Spotlights

Top Ads of Q3 2014 Entertain with Humor, Philanthropy and Information

  As we enter another busy holiday season, let’s first take a look back at what creative power we saw between July ... Read More »

Top Ads of Q3 2014 Entertain with Humor, Philanthropy and Information
Spotlights

Google and TGI Fridays Ad Campaigns Back For Another Win

  Google has now debuted seven new ads in September supporting its new “Okay Google” campaign, which features its... Read More »

Google and TGI Fridays Ad Campaigns Back For Another Win
Spotlights

New Revlon, Walmart and TGI Fridays Ads Lead with Desire

  In a rare event, we have two Category Overachievers this week—Revlon and Walmart. Both advertisers successfully s... Read More »

New Revlon, Walmart and TGI Fridays Ads Lead with Desire
Spotlights

Top Performing Ads Strike a Chord with America

  Wow. The first quarter of 2014 has been an incredible blur. Q1 was brimming with cool creative events: Brand of t... Read More »

Top Performing Ads Strike a Chord with America
Spotlights

Skechers Brings Comfort While TGI Fridays Cooks Up A Deal

  Skechers has been sprinting into the new year debuting seven unique pieces of creative already. It’s Skechers’ new... Read More »

Skechers Brings Comfort While TGI Fridays Cooks Up A Deal
Spotlights

BLACKBOOK Category Snapshot: Casual Dining

  Among the 33 categories in the Ace Metrix BLACKBOOK, Casual Dining had the highest average Ace Score in 2013, movin... Read More »

BLACKBOOK Category Snapshot: Casual Dining

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