This year’s Creative Effectiveness awards have a decidedly international flavor – and that speaks to the emerge... Read More »
This is the week that creativity gets its proper due. But what about the other weeks of the year? It is our belief ... Read More »
Everyone has had a catchy jingle stuck in his or her head, and whether you loved it or hated it, the fact is, you p... Read More »
Although retail advertising makes up nearly 20% of total ad volume, it’s been a few months since any retail ads h... Read More »
Picking the perfect gift for dad on Father’s Day has to be one of the most difficult tasks known to any child. If... Read More »
Maybe it's just us, but the use of dads in ads seems to be on the rise. In advertising, dads sometimes get a bum ra... Read More »
For this week’s throwback Thursday we tested Life cereal’s iconic “Mikey” ad with 500 consumers, balanced a... Read More »
In an Ace Metrix first, an insurance brand fills out all the correct paperwork to make it on our Ads of the Week li... Read More »
Call it serendipitous that we chose to have consumers rate this throwback commercial in the midst of Apple redefini... Read More »
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