While it has long been rumored, and testing began back in December, it became official today, with Facebook anno... Read More »
While we’ve already published the six Oscar ads that broke 600, two of those ads also win the title of this weekâ... Read More »
What’s Your Story? We are delighted to announce the availability of the 2014 BLACKBOOK. For those of you in th... Read More »
Much like the nominations themselves, there was quite a bit of diversity among the ads that aired for the first tim... Read More »
During the Sochi Olympic Closing Ceremony, Cover Girl debuted an ad that quickly gained viral media attention. With... Read More »
We don’t generally point to other people’s content on our blog for the simple reason that we have data coming o... Read More »
After many tumbles and triumphs, Procter & Gamble was named the most effective Olympic Sponsor to advertise during the Ga... Read More »
Alcohol ads (beer, wine, spirits, etc.) aren’t for everyone—especially consumers who don’t drink alcohol. So,... Read More »
Money can be a difficult topic to address; and that difficulty does not escape the world of TV advertising. So, whe... Read More »
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