Last year we introduced our Funny Index, an objective measure to determine how many viewers found an advertisement humorous. ... Read More »
Ad of the Week: Category Overachiever Verizon Wireless dialed the winning number this week; “How It’s Built Matters”... Read More »
There's been a lot going on in Redmond lately. In recent months, Microsoft has refreshed its line of Surface tablets, announc... Read More »
The YouTube Leaderboard consists of the ten most popular paid ads uploaded during the prior month. YouTube views are inhere... Read More »
AD OF THE WEEK: CATEGORY OVERACHIEVER & ACE SCORE We knew this spot, “Science Reality” and its sister “It’s Fi... Read More »
I am headed to Dallas this week to speak at the Corporate Researchers Conference with Bob Gannon, the VP of Marketing Strateg... Read More »
The media is all aflutter with the latest Samsung Galaxy Gear Watch ads and with this new product launch comes a new campaign... Read More »
AD OF THE WEEK: CATEGORY OVERACHIEVER Buckle your seatbelt, this week’s winning ad with the highest percentage gap from ... Read More »
Maybe more than you think. Guinness rolled out the top performing ad of the third quarter with their ode to friendship—outs... Read More »
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