By E.J. Schultz
AdAge
E.J. Schultz, AdAge Before his doping downfall and confession to Oprah Winfrey, Lance Armstrong was among the most sought-after product endorsers, with deals from Nike , Oak... Read More »
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CNN Newsroom
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E.J. Schultz, AdAge Doritos' seven-year-old "Crash the Super Bowl" campaign looks a little tired ... Read More »
By Natalie Zmuda
Natalie Zmuda, AdAge As they climbed back from Prohibition, booze marketers in the 1930s served up responsibility ads to shield a product some still considered sinful. "We Who... Read More »
By Karlene Lukovitz
MediaPost
Karlene Lukovitz, MediaPost While Coca-Cola’s new TV ad addressing obesity issues has been labeled cynical or an exercise in damage control by critics, consumers’ initial... Read More »
By Mark Brandau
Nation's Restaurant News
Mark Brandau, Nation's Restaurant News A study of the most effective advertisers in the restaurant industry by Ace Metrix revealed that “America’s love affair with cas... Read More »
By Laura Stampler
Business Insider
Laura Stampler, Business Insider Samsung made the most effective commercial of the year, says analytics firm Ace Metrix, but it wasn't for a cell phone. While 72andSunny ... Read More »
By Stuart Elliott
New York Times
Stuart Elliott, New York Times The commercial that received the highest average score last year from viewers of national television ads in a closely followed survey was not a ... Read More »
By David Goetzl
David Goetzl, MediaPost Samsung offered up three of the top 10 most effective ads of 2012, according to one metric. An ad for a new larger refrigerator led the pack, while a s... Read More »
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