Media Coverage

By Jack Loechner

MediaPost

Jack Loechner, MediaPost The Super Bowl is over, but Marketing Charts has done a yeoman’s job in collecting and summarizing advertising stats for the record, or just plain i... Read More »

By Peter Daboll

Ace Metrix via Forbes CMO Network

Peter Daboll, Ace Metrix via Forbes CMO Network Congrats to the Ravens and the Clydedales, crowned Super Bowl champions.Budweiser’s ad triumph on Super Bowl Sunday led to mo... Read More »

By Stuart Elliott

NY Times

Stuart Elliott, NY Times THE reactions to the advertising bowl that was played inside Super Bowl XLVII are offering a fascinating look at the dominant types of commercials â... Read More »

By Susan Krashinsky

The Globe and Mail

Susan Krashinsky, The Globe and Mail When the lights went out at the Super Dome in New Orleans on Sunday night, sportscasters vamped desperately and the social media team at O... Read More »

By Mark Brandau

Nation's Restaurant News

Mark Brandau, Nation's Restaurant News Taco Bell and Subway, the two foodservice brands to run national, in-game commercials during Sunday’s broadcast of the Super Bowl,... Read More »

By Tanya Irwin

MediaPost

Tanya Irwin, MediaPost The final results are in, and Budweiser's "Brotherhood" ad featuring its iconic Clydesdales was indeed the most effective ad of the Super Bowl, acco... Read More »

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Fox News

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By Erika Morphy

Forbes

Erika Morphy, Forbes For a while there I was despairing for the future of football. An ad for milk – milk! – was running as the top Super Bowl spot, at least during the first quarter, according to Ace Metrix.  Granted the Got Milk? ad featured The Rock, but still—this is the Super Bowl, after […]

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By Peter Daboll

Ace Metrix via Forbes CMO Network

Peter Daboll, Ace Metrix via Forbes CMO Network We have been evaluating the impact of ads for some time now–some 30,000 of them—and we’ve seen a variety of creative conc... Read More »