By Susanna Kim
ABC News
Susanna Kim, ABC News General Mill’s interracial Cheerios ad may have attracted some racist scorn online, but audience testing by analytics company Ace Metrix shows the 30-... Read More »
By Ken Wheaton
AdAge
Ken Wheaton, AdAge Last week, a new ad from Cheerios was deemed controversial when media outlets discovered that the racist contingent of the idiocracy known as the YouTube co... Read More »
By Natalie Zmuda
Natalie Zmuda, AdAge (Or at Least in a Bikini) Blondes may or may not have more fun, but at least in the case of Beyonce, blonde makes for a more popular ad. Last week ... Read More »
By Erin Shea
Luxury Daily
Erin Shea, Luxury Daily NEW YORK – A Mercedes-Benz USA executive at the Luxury Roundtable: State of Luxury 2013 conference said that taking a risk when it was not mandatory ... Read More »
By Kristen V. Brown
Adweek
Kristen V. Brown, Adweek Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those char... Read More »
By Mark Brandau
Nation's Restaurant News
Mark Brandau, Nation's Restaurant News With television viewers thinking about eating better and saving money during the first few months of the year, LongHorn Steakhouse and i... Read More »
By Karlene Lukovitz
MediaPost
Karlene Lukovitz, MediaPost A spot for Kraft Foods’ new Cool Whip Frosting pulled the highest Ace Score (680) of all ads tracked by Ace Metrix in the first quarter, includin... Read More »
By Fox Business News
Diane Macedo
... Read More »
By Tony Bridges
Examiner
Tony Bridges, Examiner Media analysis firm Ace Metrix released a sneak peak at its rankings of 2013 Oscar commercial effectiveness in an interview with Examiner.com Feb.... Read More »
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