By Sarah Frier and Edmund Lee
Bloomberg
Facebook Inc. (FB) is releasing its long-awaited video-advertising product today, as the world’s largest social network moves to diversify its revenue by tapping into televisi... Read More »
By Karl Greenberg
MediaPost
The automotive category still spends big on TV, so it’s no surprise they were dominant in the just-released Ace Metrix BLACKBOOK compendium of TV advertising effectiveness. Whe... Read More »
By Karyn Monget
WWD
Ace Metrix gave WWD an exclusive preview of its 2014 Blackbook, which chronicles the performance of more than 1,200 brands based on their portfolio of TV ads for 2012 and 2013. I... Read More »
By Aaron Taube
Business Insider
By Aaron Taube, Business Insider We wrote fairly extensively about Apple's U.S. advertising travails in 2013, a year in which the OG smartphone maker struggled to impress cons... Read More »
By Mae Anderson
AP Business Writer
By MAE ANDERSON, AP Business Writer NEW YORK (AP) — The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselv... Read More »
By Brad Tuttle
TIME.com
By Brad Tuttle The Olympics not only shines a light on athletes engaged in competition, but also on brands competing for the attention, dollars, and loyalty of viewers watchi... Read More »
By Christopher Heine
Adweek
By Christopher Heine Here comes the Olympics data. Ace Metrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its... Read More »
By Aaron Baar
by Aaron Baar, MediaPost All that money being spent on hiring celebrities to appear in advertising may be better spent crafting a cohesive brand story. According to a stud... Read More »
By Cynthia Wang
AdNews
Cynthia Wang, AdNews The numbers are in for Super Bowl XLVIII, a blow-out 43-8 win for the Seattle Seahawks over the Denver Broncos in gridiron’s grand final, and an average... Read More »
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