Insights Blog

Spotlights

Lighthearted Sports-Themed Ads Knock it Out of the Park

The return of sports to TV screens is a glimmer of hope for many - even if the stands are filled with virtual fans or complet... Read More »

Lighthearted Sports-Themed Ads Knock it Out of the Park
Spotlights

Brands Go Green: Environmental Messages Heat Up Along with the Planet

Can you spot the blaring hypocrisy in the photo above? We hope so.  Between Millennials’ and Gen Z’s fight for a bett... Read More »

Brands Go Green: Environmental Messages Heat Up Along with the Planet
Spotlights

Promoting Female Empowerment? Consider these Advertising Dos & Don’ts

Any day is a great opportunity for brands to celebrate and promote female empowerment in advertising. However, we see the lar... Read More »

Promoting Female Empowerment? Consider these Advertising Dos & Don’ts
Spotlights

When Brands Take A Stand: How to Stand for Something and Not Fall for Anything

It’s no wonder many brands are feeling compelled to join the national conversation following one of the most divisive elect... Read More »

When Brands Take A Stand: How to Stand for Something and Not Fall for Anything
Spotlights

Audi gives the ‘Sunday Drive’ a modern twist

A4 spot from Muhtayzik Hoffer resonated the most with parents, according to Ace Metrix. The first time I watched Audi'... Read More »

Audi gives the ‘Sunday Drive’ a modern twist
Spotlights

Inspiration and Empowerment Are Key Themes of Top Breakthrough Ads of Q3 2016

Similar to Q1, when advertising excellence is driven by the Super Bowl, in Q3 we saw the creative bar raised by the high emot... Read More »

Inspiration and Empowerment Are Key Themes of Top Breakthrough Ads of Q3 2016
Spotlights

Viewers Vote Jeep the Winner of the Politically Themed Brand Ad Debate

This week’s presidential debate saw several brands electing to take advantage of the anticipated large audiences by releasi... Read More »

Viewers Vote Jeep the Winner of the Politically Themed Brand Ad Debate
Spotlights

Were You Looking for a Laugh During the Big Game?

  Who doesn’t expect to see hilarious Super Bowl ads? But the twittersphere, media outlets and my own Facebook frie... Read More »

Were You Looking for a Laugh During the Big Game?
Spotlights

Online Super Bowl: 3 Lessons for Advertisers

  Advertising’s biggest day happens each year on broadcast TV, and the brands that pay big money for the game treat... Read More »

Online Super Bowl: 3 Lessons for Advertisers

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