Higher education is facing a radical transformation in light of the pandemic. Historically, the in-person experience of tradi... Read More »
Back-to-school advertising is another COVID-19 hurdle for brands. What goes on the school supply shopping list depends on whe... Read More »
Much to students dismay, the Back-to-School shopping season seems to inch closer to the start of summer vacation each year, w... Read More »
For many, the long, laidback days of summer have given way to mundane Back-to-School routines. Realizing the chaos of the BTS... Read More »
Deals dominate while creative elements drive purchase intent. Ready or not, Back-to-School season is upon us. Office Depot... Read More »
In my day, back to school shopping meant hoping you could get the coolest new sneakers and jeans, stocking up on supplies suc... Read More »
Sure there are still a handful of BBQs, pool parties and play dates left this summer but you and I both know Back to S... Read More »
This year’s Back to School season drew 55 ads from 24 brands across 13 categories. While the overall ad volume was down abo... Read More »
After narrowly missing Ad of the Week first place honors last week, Best Buy turned in an exceptional performance with their ... Read More »
