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Coca-Cola and Mean Joe Green: A High Scoring Machine

  It was 1979, and Coca-Cola and Pepsi were at the peak of the Cola Wars. The Pepsi Challenge was going strong and Co... Read More »

Coca-Cola and Mean Joe Green: A High Scoring Machine
Spotlights

World Cup Advertising Has a Tough Countdown to Kickoff

  With kickoff in less than a month, FIFA Partner Coca-Cola and World Cup Sponsor Budweiser have already aired their ... Read More »

World Cup Advertising Has a Tough Countdown to Kickoff
Spotlights

Ace Scores for YouTube’s Ads Leaderboard February 2014

  The YouTube Leaderboard consists of the ten most popular paid ads uploaded during the prior month. YouTube views ar... Read More »

Ace Scores for YouTube’s Ads Leaderboard February 2014
Spotlights

P&G and United Airlines are the Most Effective Winter Olympic Sponsors

After many tumbles and triumphs, Procter & Gamble was named the most effective Olympic Sponsor to advertise during the Ga... Read More »

P&G and United Airlines are the Most Effective Winter Olympic Sponsors
Spotlights

Countdown to Sochi

With the opening ceremony for the Sochi 2014 Winter Olympics less than three months away, we’re already beginning to see so... Read More »

Countdown to Sochi
Spotlights

TED’s Ads Worth Spreading 2013

As the preeminent purveyor of advertising effectiveness data we get involved with some very interesting projects – both wit... Read More »

TED’s Ads Worth Spreading 2013

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