It was 1979, and Coca-Cola and Pepsi were at the peak of the Cola Wars. The Pepsi Challenge was going strong and Co... Read More »
With kickoff in less than a month, FIFA Partner Coca-Cola and World Cup Sponsor Budweiser have already aired their ... Read More »
The YouTube Leaderboard consists of the ten most popular paid ads uploaded during the prior month. YouTube views ar... Read More »
After many tumbles and triumphs, Procter & Gamble was named the most effective Olympic Sponsor to advertise during the Ga... Read More »
With the opening ceremony for the Sochi 2014 Winter Olympics less than three months away, we’re already beginning to see so... Read More »
As the preeminent purveyor of advertising effectiveness data we get involved with some very interesting projects – both wit... Read More »