Insights Blog

Spotlights

What Consumers Think About (Kevin) Bacon and Eggs

  Move over “Got Milk,” the American Egg Board now has Kevin Bacon. As part of the Egg Board’s “Incredible Eg... Read More »

What Consumers Think About (Kevin) Bacon and Eggs
Spotlights

What Does Melty Cheese and a New Running Shoe Have in Common?

  Reebok and Kraft come out on top this week as the Ad of the Week winners, earning the titles of Category Overachiev... Read More »

What Does Melty Cheese and a New Running Shoe Have in Common?
Spotlights

Best Buy and Eggland’s Best Educate to Drive Desire

  While everyone is talking about the biggest advertising event of the year, Super Bowl XLIX, we want to make sure yo... Read More »

Best Buy and Eggland’s Best Educate to Drive Desire
Spotlights

Got Timeless Creative? Milk Does.

  In 1993, the milk processors of California decided to donate a percentage of each gallon sold to promote milk consump... Read More »

Got Timeless Creative? Milk Does.
Spotlights

Google and Boar’s Head Ads Are More Than Okay

  Google is the master of combining technology and familiar scenes to bring consumers an ad that that is both visuall... Read More »

Google and Boar’s Head Ads Are More Than Okay
Spotlights

Sargento’s Freshest Ad Makes Consumers Melt

  It’s not often that the Dairy category churns up such a standout ad; but this week, Sargento brought a lot of che... Read More »

Sargento’s Freshest Ad Makes Consumers Melt

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