For the first time in 37 years, Budweiser is not getting Super Bowl airtime. The brand’s decision (which doesn’t include ... Read More »
With the cancellation of March Madness and postponement of the Olympics, not to mention all the other changes to live sports,... Read More »
With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its ... Read More »
How do consumers feel about seeing face masks in ads? The subject of mask-wearing remains a hostile one in part due to politi... Read More »
We recently highlighted the challenges brands have faced when communicating their values in regards to the Black Lives Matter... Read More »
Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »
Nike was the first brand to put out an ad addressing racism in the wake of George Floyd’s death and the protests it spurred... Read More »
The COVID-19 pandemic has brought on a shift in cultural norms, from sheltering-in-place to companies having to rethink their... Read More »
The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »
