Insights Blog

Cultural Perception

Brands Promote the Right to Vote

With the cancellation of March Madness and postponement of the Olympics, not to mention all the other changes to live sports,... Read More »

Brands Promote the Right to Vote
Cultural Perception

Q3 Continues to Empower Viewers While Humor Made Its Comeback

With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its ... Read More »

Q3 Continues to Empower Viewers While Humor Made Its Comeback
Cultural Perception

Face Masks in Ads: Necessary or Nonessential?

How do consumers feel about seeing face masks in ads? The subject of mask-wearing remains a hostile one in part due to politi... Read More »

Face Masks in Ads: Necessary or Nonessential?
Cultural Perception

Black Lives Matter Themed Ads See Success

We recently highlighted the challenges brands have faced when communicating their values in regards to the Black Lives Matter... Read More »

Black Lives Matter Themed Ads See Success
Cultural Perception

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Cultural Perception

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy

Nike was the first brand to put out an ad addressing racism in the wake of George Floyd’s death and the protests it spurred... Read More »

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy
Cultural Perception

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising

The COVID-19 pandemic has brought on a shift in cultural norms, from sheltering-in-place to companies having to rethink their... Read More »

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising
Cultural Perception

Ad of the Quarter: A Q1 Unlike Any Other

The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »

Ad of the Quarter: A Q1 Unlike Any Other
Cultural Perception

Women Respond to Brands’ International Women’s Day 2020 Ads

International Women’s Day commemorates female achievements throughout history and present day, with 2020’s theme ﹣ #Eac... Read More »

Women Respond to Brands’ International Women’s Day 2020 Ads

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