Insights Blog

Spotlights

Face Masks in Ads: Necessary or Nonessential?

How do consumers feel about seeing face masks in ads? The subject of mask-wearing remains a hostile one in part due to politi... Read More »

Face Masks in Ads: Necessary or Nonessential?
Spotlights

Black Lives Matter Themed Ads See Success

We recently highlighted the challenges brands have faced when communicating their values in regards to the Black Lives Matter... Read More »

Black Lives Matter Themed Ads See Success
Spotlights

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Spotlights

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy

Nike was the first brand to put out an ad addressing racism in the wake of George Floyd’s death and the protests it spurred... Read More »

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy
Spotlights

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising

The COVID-19 pandemic has brought on a shift in cultural norms, from sheltering-in-place to companies having to rethink their... Read More »

How Frito-Lay’s “It’s About People” Exemplifies the Best of COVID-19 Advertising
Spotlights

Ad of the Quarter: A Q1 Unlike Any Other

The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »

Ad of the Quarter: A Q1 Unlike Any Other
Spotlights

Women Respond to Brands’ International Women’s Day 2020 Ads

International Women’s Day commemorates female achievements throughout history and present day, with 2020’s theme ﹣ #Eac... Read More »

Women Respond to Brands’ International Women’s Day 2020 Ads
Spotlights

Disabilities in Advertising: Representation is on the Rise

According to the CDC, 1 in 4 US adults live with a disability, whether it’s mobile, cognitive or sensory. But they surely d... Read More »

Disabilities in Advertising: Representation is on the Rise
Spotlights

Why Aren’t Super Bowl Ads Funny Anymore?

It’s not just you. Empirical data shows that Super Bowl ads are less funny than they used to be. Not only are they less fu... Read More »

Why Aren’t Super Bowl Ads Funny Anymore?

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