Insights Blog

Cultural Perception

Consumers Put Brands that Stand with BLM Under the Microscope

Four weeks into the protests that erupted after the killing of George Floyd, nationwide conversations about racism, systemic ... Read More »

Consumers Put Brands that Stand with BLM Under the Microscope
Cultural Perception

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy

Nike was the first brand to put out an ad addressing racism in the wake of George Floyd’s death and the protests it spurred... Read More »

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy
Cultural Perception

Women Respond to Brands’ International Women’s Day 2020 Ads

International Women’s Day commemorates female achievements throughout history and present day, with 2020’s theme ﹣ #Eac... Read More »

Women Respond to Brands’ International Women’s Day 2020 Ads
Cultural Perception

How Brands Can Avoid Exploiting Veterans

A fine line exists between a brand supporting veterans and using veterans to support a brand’s interest, but where is that ... Read More »

How Brands Can Avoid Exploiting Veterans
Cultural Perception

Here’s why you should measure an ad’s Cultural Perception

We released the first rankings from our groundbreaking new Cultural Perception measure. The brands recognized as the most emp... Read More »

Here’s why you should measure an ad’s Cultural Perception

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