Insights Blog

Cultural Perception

Auto Industry Ramps Up Response to Coronavirus Pandemic

Still early in the COVID-19 pandemic, the auto industry is leading the charge of brands with ads responding to the crisis. We... Read More »

Auto Industry Ramps Up Response to Coronavirus Pandemic
Cultural Perception

How Brands Are Navigating the COVID-19 Pandemic

This unprecedented pandemic has pushed businesses, communities and entire nations into uncharted territory. With so much unkn... Read More »

How Brands Are Navigating the COVID-19 Pandemic
Spotlights

Ads of the Week: Ford and Nissan Take Different Paths to Consumer Success

While we saw a deluge of emotional Mother’s Day ads last week, it was two automakers who took a different approach and clim... Read More »

Ads of the Week: Ford and Nissan Take Different Paths to Consumer Success
Spotlights

Consumers Admire Nissan’s Tribute to Chevy, Ford, and Dodge

Last month in this blog we discussed Chobani’s latest ad campaign which directly calls out their competitors, Dannon and Yo... Read More »

Consumers Admire Nissan’s Tribute to Chevy, Ford, and Dodge
Spotlights

Ford and Cabela’s Find Success with Brand Equity Ads

  Ford earns the highest scoring ad of the week with an inspiring salute to injured veterans while Cabela’s outperf... Read More »

Ford and Cabela’s Find Success with Brand Equity Ads
Spotlights

Ford Births a New Mustang While Hoover Cuts the Cord

  It’s not too often that we see automotive ads make our Ads of the Week list, but this week, we are revving our en... Read More »

Ford Births a New Mustang While Hoover Cuts the Cord
Spotlights

Ad of the Week: Mercedes-Benz “Like A Human”

Luxury Automotive maker, Mercedes-Benz, takes home the prize this week with the innovative new ad, “Like A Human” (Ace Sc... Read More »

Ad of the Week: Mercedes-Benz “Like A Human”

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