With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its ... Read More »
The return of sports to TV screens is a glimmer of hope for many - even if the stands are filled with virtual fans or complet... Read More »
When life-as-we-knew-it came to a halt mid-March, brands and agencies were quick to adapt video ad production, relying on use... Read More »
Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »
Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »
The fall season always seems like the time of year when brands begin the battle of who can build a stronger emotional connect... Read More »
Unconventional approaches that revolve around music, mascots and mutts generate the most laughs in Q2 Most of the brands o... Read More »
Soccer-Themed Advertising Misses the Mark with American Viewers. The 2018 FIFA World Cup has come to an end. Congratulatio... Read More »
Do you suppose Halloween will ever be a big time advertising event worthy of inclusion in the “Holiday” season?... Read More »
