Insights Blog

Ace EMO

Q3 Continues to Empower Viewers While Humor Made Its Comeback

With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its ... Read More »

Q3 Continues to Empower Viewers While Humor Made Its Comeback
Ace EMO

Lighthearted Sports-Themed Ads Knock it Out of the Park

The return of sports to TV screens is a glimmer of hope for many - even if the stands are filled with virtual fans or complet... Read More »

Lighthearted Sports-Themed Ads Knock it Out of the Park
Ace EMO

Restarting Commercial Production: Should Brands Return to “Normal”?

When life-as-we-knew-it came to a halt mid-March, brands and agencies were quick to adapt video ad production, relying on use... Read More »

Restarting Commercial Production: Should Brands Return to “Normal”?
Ace EMO

NFL Draft: Were the Ads as Successful as the Event?

Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon We... Read More »

NFL Draft: Were the Ads as Successful as the Event?
Ace EMO

The Funniest Ads from 2019

Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »

The Funniest Ads from 2019
Ace EMO

The Trick to Halloween Ads? Make them a Funny Treat

The fall season always seems like the time of year when brands begin the battle of who can build a stronger emotional connect... Read More »

The Trick to Halloween Ads? Make them a Funny Treat
Ace EMO

Funniest Ads from Q2

Unconventional approaches that revolve around music, mascots and mutts generate the most laughs in Q2 Most of the brands o... Read More »

Funniest Ads from Q2
Ace EMO

GOAL! 2018 FIFA World Cup Ad Wrap Up

Soccer-Themed Advertising Misses the Mark with American Viewers. The 2018 FIFA World Cup has come to an end. Congratulatio... Read More »

GOAL! 2018 FIFA World Cup Ad Wrap Up
Ace EMO

Advertising Finds a Way to Stay Relevant During Halloween

  Do you suppose Halloween will ever be a big time advertising event worthy of inclusion in the “Holiday” season?... Read More »

Advertising Finds a Way to Stay Relevant During Halloween

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