In addition to COVID-19, there’s another unique element among this year’s holiday ads. The United State’s confront... Read More »
Holiday ad campaigns (and emotions) are well underway. The first spot of the season aired September 20th, and we’ve tested ... Read More »
Advertisers are trying to spread holiday cheer despite the less than joyous atmosphere. Traditionally, this time of year is a... Read More »
We’re wrapping up our 2019 holiday coverage with the top 10 Breakthrough ads. After testing nearly 400 festive ads this sea... Read More »
From unique characters like The Muppets to a standalone celebrity like Cardi B, this holiday season brands are incorporating ... Read More »
Holiday campaigns are well underway with the first of the season breaking on September 29th -- a solid two months before Blac... Read More »
Traveling, Black Friday, Turkey Trots, Thanksgiving parades -- just some of the things that seem to be the hot topic at the d... Read More »
2018 welcomed many different approaches to holiday advertising across retail categories.. JCPenney, Macy's, Dick’s Spor... Read More »
At a time where almost everything is a divisive issue, brands are channeling the true meaning of the holidays in their creati... Read More »
