Insights Blog

Spotlights

More Nice, Less Naughty – Key Learnings this Holiday

We love the holiday season for reasons most other people don’t. It starts a chain reaction in the advertising world that wi... Read More »

More Nice, Less Naughty – Key Learnings this Holiday
Spotlights

Teenage Boy Stuns Everyone—Loves His Family

Apple jumped into the holiday advertising fray on Monday with their 1:30-long spot “The Harris’ Holiday”. The ad featur... Read More »

Teenage Boy Stuns Everyone—Loves His Family
Spotlights

Ads of the Week: Herbal Essences’ “Time to Expose Yourself” & Samsung’s “It’s A Miracle”

With a blizzard of holiday advertising hitting our systems like an old fashioned nor’easter, we’re excited to see some va... Read More »

Ads of the Week: Herbal Essences’ “Time to Expose Yourself” & Samsung’s “It’s A Miracle”
Spotlights

Ad of the Week: Walmart’s “Christmas Magic”

Walmart is filling their stockings with awards this season. Right now, they lead the “nice” list in terms of new holiday ... Read More »

Ad of the Week: Walmart’s “Christmas Magic”
Spotlights

Ads of the Week: h.h. gregg’s “Black Friday Weekend” & Duracell’s “Very Special Batteries”

Last week was not only a big week in retail, it was also our biggest week so far for holiday ads. It should be no surprise th... Read More »

Ads of the Week: h.h. gregg’s “Black Friday Weekend” & Duracell’s “Very Special Batteries”
Spotlights

Ads of the Week: Kohl’s “Christmas Surprise” & Ziploc’s “Redesigning The Way We Store Food”

Ad of the Week: Category Overachiever Although holiday ads have been topping the Ads of the Week for a while now, this is ... Read More »

Ads of the Week: Kohl’s “Christmas Surprise” & Ziploc’s “Redesigning The Way We Store Food”
Spotlights

Brand to Watch: Best Buy

As we enter the holiday shopping season, the obvious choice for a brand to watch is a retailer. The question really becomes w... Read More »

Brand to Watch: Best Buy
Spotlights

Ads of the Week: Xbox “The Invitation” & Pillsbury “Make The Holidays Pop”

Ad of the Week: Category Overachiever The Xbox One’s debut commercial has been making headlines since it was first relea... Read More »

Ads of the Week: Xbox “The Invitation” & Pillsbury “Make The Holidays Pop”
Spotlights

Top 5 Questions Around the Holiday Season

The weather is changing, albeit only slightly here on the West Coast. That's our first inclination that the holiday season is... Read More »

Top 5 Questions Around the Holiday Season

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