Insights Blog

Events

Nike, Dick’s Sporting Goods, and Procter & Gamble Break Through for Gold in Rio

After 16 days of thrilling events, and thousands upon thousands of hours of coverage, the Rio Olympics came to a close last ... Read More »

Nike, Dick’s Sporting Goods, and Procter & Gamble Break Through for Gold in Rio
Spotlights

Emotion Rules the Day: The Top Breakthrough Ads of Q2

CPG Powerhouses Procter & Gamble and Unilever Lead the Way with Attention-Grabbing and Likable Ads Celebrating Moms and ... Read More »

Emotion Rules the Day: The Top Breakthrough Ads of Q2
Spotlights

Ad of the Week: Gillette’s Father’s Day Film is Touching and Relevant

As the father of a 16-month-old adventurous and inquisitive son, I found myself moved by Gillette’s "This Father’s Day, G... Read More »

Ad of the Week: Gillette’s Father’s Day Film is Touching and Relevant
Spotlights

Ad of the Week: P&G Dazzles Again with “Thank You, Mom – Strong”

"It takes someone strong to make someone strong." With that powerful, emotional ending, Procter & Gamble’s latest i... Read More »

Ad of the Week: P&G Dazzles Again with “Thank You, Mom – Strong”
Spotlights

Pizza Hut and Duracell Close the Year With High Scores

  This week’s Ad of the Week winners both achieved their advertising goals using different methods. Pizza Hut wins ... Read More »

Pizza Hut and Duracell Close the Year With High Scores
Spotlights

Top YouTube Ads of 2014

  The YouTube Ad Leaderboard is a list we look forward to each month, and now with the 2014 totals in, we get to look... Read More »

Top YouTube Ads of 2014
Spotlights

Top Performing Ads Strike a Chord with America

  Wow. The first quarter of 2014 has been an incredible blur. Q1 was brimming with cool creative events: Brand of t... Read More »

Top Performing Ads Strike a Chord with America
Spotlights

P&G and United Airlines are the Most Effective Winter Olympic Sponsors

After many tumbles and triumphs, Procter & Gamble was named the most effective Olympic Sponsor to advertise during the Ga... Read More »

P&G and United Airlines are the Most Effective Winter Olympic Sponsors
Spotlights

P&G Picks Up Where it Left Off

Proctor & Gamble, proud sponsor of moms, introduced their first Olympic themed ad this past week – first online and the... Read More »

P&G Picks Up Where it Left Off

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