Insights Blog

Spotlights

Kohl’s and Pizza Hut Win Over Consumers’ Hearts and Stomachs

  This week, Ad of the Week winner Kohl’s reminds us about the magic of the holiday season in its latest seasonal s... Read More »

Kohl’s and Pizza Hut Win Over Consumers’ Hearts and Stomachs
Spotlights

Nest and Subway take Ad of the Week Honors

  Just up the street from our own Corporate Headquarters, this week’s Category Overachiever goes to Silicon Valley-... Read More »

Nest and Subway take Ad of the Week Honors
Spotlights

BRANDCOMPASS Study: Subway Brand Health on the Rise

  Subway's Bread Controversy Earlier This Year Affected Purchase Intent Remember the Food Babe-led azodicarbonamid... Read More »

BRANDCOMPASS Study: Subway Brand Health on the Rise
Spotlights

Why Funny and Yummy Work for Twix and Baskin-Robbins

  Twix’s newest knee-slapper was relatable and delicious enough to score big with consumers last week, outperformin... Read More »

Why Funny and Yummy Work for Twix and Baskin-Robbins
Spotlights

Baskin-Robbins Scoops Up Brand to Watch

  Baskin-Robbins is on an unprecedented roll when it comes to television advertising, which is why we have selected t... Read More »

Baskin-Robbins Scoops Up Brand to Watch
Spotlights

“Where’s The Beef?” Is Still a Relevant Question, Even Today

  It’s been 30 years since Wendy’s first aired this iconic commercial, and many are still wondering, “Where’s... Read More »

“Where’s The Beef?” Is Still a Relevant Question, Even Today
Spotlights

Brand to Watch: Panera Bread and the Rise of Fast Casuals

Fast casuals have been a growing sector of the QSR and Casual Dining category for more than a decade now. That growth has exp... Read More »

Brand to Watch: Panera Bread and the Rise of Fast Casuals
Spotlights

Winning the Other Six Days of the Week with Ruby Tuesday

I am headed to Dallas this week to speak at the Corporate Researchers Conference with Bob Gannon, the VP of Marketing Strateg... Read More »

Winning the Other Six Days of the Week with Ruby Tuesday

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