The COVID-19 pandemic has brought on a shift in cultural norms, from sheltering-in-place to companies having to rethink their... Read More »
International Women’s Day commemorates female achievements throughout history and present day, with 2020’s theme ﹣ #Eac... Read More »
On a night filled with emotionally powerful and oftentimes politicized acceptance speeches, viewers of the 92nd Academy Award... Read More »
[Updated 1/30] If the teasers are any indication of the ads themselves, this year’s Super Bowl will be chock full of humor,... Read More »
Less than three months until Super Bowl Sunday! That’s less than three months for advertisers to plan, produce (if they hav... Read More »
The 50th anniversary of the Apollo 11 moon landing did not go unnoticed as brands seized the opportunity to celebrate the mon... Read More »
Ah, the Super Bowl….where one moment you’re laughing, the next you’re fighting back tears and then, all of a sudden, yo... Read More »
Soccer-Themed Advertising Misses the Mark with American Viewers. The 2018 FIFA World Cup has come to an end. Congratulatio... Read More »
Deals dominate while creative elements drive purchase intent. Ready or not, Back-to-School season is upon us. Office Depot... Read More »
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