Wieden + Kennedy delivers another knockout punch, according to Ace Metrix research This is ... Read More »
There’s been a noticeable trend over the past few years of brands attaching themselves to causes t... Read More »
The success of political advertising so far this has upended conventional wisdom, and the advent of ... Read More »
While actual sales of PepsiCo’s new 1893 premium cola, which debuted just a few weeks ago, remain ... Read More »
As candidates are knocked out of the US presidential race, TV ads are becoming even more important f... Read More »
Bernie Sanders is far from the slickest presidential candidate, but he is clearly the most effective... Read More »
Online viewers have shown they’re happy to watch entertaining brand-sponsored content, but that do... Read More »
Dive Brief: Ace Metrix and BuzzFeed teamed up to study long-form native video (LFNV), which are... Read More »
As Wisconsin TV viewers are discovering this week, nobody’s better at the “talking directly to y... Read More »
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