Gillette’s “This Father’s Day, Go Ask Dad” earned the highest breakthrough ad of the quarte... Read More »
Peter talks to TheNextGag about whether celebrities are valuable in commercials or not, what he thou... Read More »
By Jason Zazzi
Campaign US
The 30-second spot featuring a self-driving car outperformed nearly 100 ads tested in the category, writes Ace Metrix's VP of marketing When Don Draper was working on ad c... Read More »
Both the Trump and Clinton camps have released ads exemplifying tactics each will use as we approach... Read More »
The minute-long spot held viewers' attention and affection, writes Ace Metrix's VP of marketing A... Read More »
Grey New York avoids the holiday shmaltz with a perfectly on-brand message As the father of a 16-mo... Read More »
Ace Metrix, which measures the effectiveness of video ads, just tested the Priorities USA “Grace... Read More »
Like a good neighbor, insurance company's emotional spots make you feel good about the future ... Read More »
Democrats hope to Romneyize The Donald, but doing so may be harder than they think. Four years ... Read More »
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