Insights Blog

Spotlights

Lighthearted Sports-Themed Ads Knock it Out of the Park

The return of sports to TV screens is a glimmer of hope for many - even if the stands are filled with virtual fans or complet... Read More »

Lighthearted Sports-Themed Ads Knock it Out of the Park
Spotlights

“The Office” Cast Makes a Comeback (in Ads)

Seven years ago, on May 16, 2013, the series finale of NBC’s hit documentary-style show The Office aired. Three months ago ... Read More »

“The Office” Cast Makes a Comeback (in Ads)
Spotlights

Humor Makes a Comeback in Super Bowl 54

The country seemed to breathe an audible sigh of relief with the light hearted nature that brands took in Super Bowl LIV. See... Read More »

Humor Makes a Comeback in Super Bowl 54
Spotlights

Ad Teasers Indicate We’ll be LOL’ing During Super Bowl LIV

[Updated 1/30] If the teasers are any indication of the ads themselves, this year’s Super Bowl will be chock full of humor,... Read More »

Ad Teasers Indicate We’ll be LOL’ing During Super Bowl LIV
Spotlights

Celebrities Shine Bright in Holiday Ads

From unique characters like The Muppets to a standalone celebrity like Cardi B, this holiday season brands are incorporating ... Read More »

Celebrities Shine Bright in Holiday Ads
Spotlights

Funniest Ads from Q2

Unconventional approaches that revolve around music, mascots and mutts generate the most laughs in Q2 Most of the brands o... Read More »

Funniest Ads from Q2
Spotlights

Super Bowl 53: The Ads that Stood Out

The lack of excitement during Sunday’s game between the New England Patriots and the LA Rams means more post-game buzz for ... Read More »

Super Bowl 53: The Ads that Stood Out
Spotlights

Celebrity Super Bowl Ads

There’s never a shortage of celebrities in Super Bowl ads. It’s part of what draws the largest TV audience each year. But... Read More »

Celebrity Super Bowl Ads
Spotlights

Parental Powerhouse: The Top Breakthrough Ads of Q2

Emotion and humor with family first messages prevail among this quarter's top ads. The quarter ended with the celebration ... Read More »

Parental Powerhouse: The Top Breakthrough Ads of Q2

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