Insights Blog

Ace EMO

And the 2020 Emmy for Outstanding Commercial Might Go to…

The Emmy award show is TV’s biggest night where programs and series from various studios and streaming companies receive no... Read More »

And the 2020 Emmy for Outstanding Commercial Might Go to…
Ace EMO

Humor, Players and Products Breakthrough with NFL Fans

Today’s the day we’ve all been waiting for -- the first NFL kickoff of the season! The Houston Texans and Kansas City Chi... Read More »

Humor, Players and Products Breakthrough with NFL Fans
Ace EMO

Snickers’ Latest Ad Proves Consumers Can Still Have a Good Laugh

Since the start of the pandemic, we’ve measured a significant drop in ads that have scored on our Funny emo with advertiser... Read More »

Snickers’ Latest Ad Proves Consumers Can Still Have a Good Laugh
Ace EMO

“The Office” Cast Makes a Comeback (in Ads)

Seven years ago, on May 16, 2013, the series finale of NBC’s hit documentary-style show The Office aired. Three months ago ... Read More »

“The Office” Cast Makes a Comeback (in Ads)
Ace EMO

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:

The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:
Ace EMO

Allstate’s Mayhem & His Path of Advertising Destruction

Mayhem, a force to be reckoned with, wreaks havoc on all things that he touches. But we wanted to provide a more insightful l... Read More »

Allstate’s Mayhem & His Path of Advertising Destruction
Ace EMO

Humor Makes a Comeback in Super Bowl 54

The country seemed to breathe an audible sigh of relief with the light hearted nature that brands took in Super Bowl LIV. See... Read More »

Humor Makes a Comeback in Super Bowl 54
Ace EMO

Why Aren’t Super Bowl Ads Funny Anymore?

It’s not just you. Empirical data shows that Super Bowl ads are less funny than they used to be. Not only are they less fu... Read More »

Why Aren’t Super Bowl Ads Funny Anymore?
Ace EMO

The Funniest Ads from 2019

Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »

The Funniest Ads from 2019

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