Insights Blog

Spotlights

Even 40 Years Later, “The Crying Indian” Still Rings True

  Since many Americans headed to the polls on Tuesday, we decided to test out this classic and influential public ser... Read More »

Even 40 Years Later, “The Crying Indian” Still Rings True
Spotlights

Consumers Still Have Room for J-E-L-L-O

  The Jell-O brand has been producing its iconic desserts for over a century now.  Mostly known for its fruit gelati... Read More »

Consumers Still Have Room for J-E-L-L-O
#TBT

Vintage Skippy Ad Is As Smooth As Its Peanut Butter

  Skippy Peanut Butter has been a major competitor in the peanut butter space since the 1930s. Recently, Skippy launc... Read More »

Vintage Skippy Ad Is As Smooth As Its Peanut Butter
Spotlights

Got Timeless Creative? Milk Does.

  In 1993, the milk processors of California decided to donate a percentage of each gallon sold to promote milk consump... Read More »

Got Timeless Creative? Milk Does.
#TBT

The Energizer Bunny: A Brand Icon That Keeps Going

  In 1989, Energizer’s Energizer Bunny arrived on television screens and he “kept going and going” throughout t... Read More »

The Energizer Bunny: A Brand Icon That Keeps Going
#TBT

Alka-Seltzer’s “Spicy Meatball” Grows Better With Age

  Alka-Seltzer’s “Spicy Meatball” commercial originally debuted in 1969 and became an instant classic with its ... Read More »

Alka-Seltzer’s “Spicy Meatball” Grows Better With Age
#TBT

Oscar Mayer Spelling Lesson Creates Memories

  In 1973, Oscar Mayer’s famous “My Bologna Has a First Name” ad first debuted, capturing the hearts of million... Read More »

Oscar Mayer Spelling Lesson Creates Memories
#TBT

Coca-Cola and Mean Joe Green: A High Scoring Machine

  It was 1979, and Coca-Cola and Pepsi were at the peak of the Cola Wars. The Pepsi Challenge was going strong and Co... Read More »

Coca-Cola and Mean Joe Green: A High Scoring Machine
#TBT

Tootsie Roll Pops Stick in the Minds and Hearts of Americans

  Almost two generations later, Mr. Owl continues to delight consumers by answering the age-old question, “How many... Read More »

Tootsie Roll Pops Stick in the Minds and Hearts of Americans

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