McDonald’s was one of many advertisers to push emotive messages during the ads of Super Bowl XLIX; but the big QSR brand stood out among the pack for its ability to be extremely likeable, informational and drive a sense of desire among consumers. The combination of the ad’s lovable deal and strong message earned it the highest Ace Score of all Super Bowl brands – 706.
The theme of emotion continued with the second-highest scoring ads. Budweiser and Coca-Cola both earned an Ace Score of 652 to join Snickers’ humorous ad which, oddly enough, consumers also awarded a score of 652.
|
ad title |
brand |
category |
air date |
score(s) |
|
(SB15) Pay With Lovin' |
McDonald's |
QSR |
02.01.2015 |
706 |
|
(SB15) Lost Dog |
Budweiser |
Beer |
02.01.2015 |
652 |
|
(SB15) #MakeItHappy |
Coca-Cola |
Soda |
02.01.2015 |
652 |
|
(SB15) The Brady Bunch |
Snickers |
Candy & Gum |
02.01.2015 |
652 |
|
(SB15) Fable |
Mercedes Benz |
Luxury Auto |
02.01.2015 |
649 |
|
(SB15) Braylon O'Neill |
Microsoft |
Corporate Branding |
02.01.2015 |
646 |
|
(SB15) Official Dodge Wisdom |
Dodge |
Non-Luxury Auto |
02.01.2015 |
644 |
|
(SB15) America At Work |
WeatherTech |
Automotive Services |
02.01.2015 |
644 |
|
(SB15) When Pigs Fly |
Doritos |
Candies & snacks |
02.01.2015 |
643 |
|
(SB15) #LikeAGirl |
Always (P&G) |
Personal Care |
02.01.2015 |
636 |
|
(SB15) Middle Seat |
Doritos |
Candies & snacks |
02.01.2015 |
631 |
|
(SB15) This Land Is Your Land |
Jeep |
Non-Luxury Auto |
02.01.2015 |
625 |
|
(SB15) The Perfect Getaway |
Kia |
Automotive |
02.01.2015 |
624 |
|
(SB15) Brewed the Hard Way |
Budweiser |
Beer |
02.01.2015 |
622 |
|
(SB15) Cut Your Bill in Half |
Sprint |
Telecom Services |
02.01.2015 |
621 |
|
(SB15) Newfangled Idea |
BMW |
Luxury Auto |
02.01.2015 |
620 |
|
(SB15) One Bold Choice |
Toyota |
Non-Luxury Auto |
02.01.2015 |
612 |
|
(SB15) Revenge |
Supercell |
Video Games |
02.01.2015 |
607 |
|
(SB15) Stay Powerful |
Mophie |
Electronics |
01.01.1970 |
606 |
|
(SB15) Boy |
Nationwide |
Insurance |
02.01.2015 |
604 |
|
(SB15) Blue Pill |
Fiat |
Luxury Auto |
02.01.2015 |
603 |
|
(SB15) Surprise Goat |
Discover |
Credit Cards |
02.01.2015 |
601 |
|
(SB15) Calls for Dad |
Dove |
Personal Care |
02.01.2015 |
599 |
|
(SB15) Sarah & Chelsea Chat |
T-Mobile Wireless |
Telecom Services |
02.01.2015 |
594 |
|
(SB15) Estellas Brilliant Bus |
Microsoft |
Corporate Branding |
02.01.2015 |
589 |
|
(SB15) How Great I Am |
Toyota |
Non-Luxury Auto |
02.01.2015 |
585 |
|
(SB15) #withdad |
Nissan |
Non-Luxury Auto |
02.01.2015 |
585 |
|
(SB15) All You Can Eat |
Weight Watchers |
Health & Fitness |
02.01.2015 |
579 |
|
(SB15) Lure of the Sea |
Carnival |
Travel |
02.01.2015 |
573 |
|
(SB15) Listen |
No More |
General Business |
02.01.2015 |
571 |
|
(SB15) Invisible |
Nationwide |
Insurance |
02.01.2015 |
566 |
|
(SB15) Coin |
Bud Light |
Beer |
02.01.2014 |
560 |
|
(SB15) First Draft Ever :30 |
Avocados from Mexico |
Staples |
02.01.2015 |
559 |
|
(SB15) I'm In The Mood |
Victoria's Secret |
Retail |
02.01.2015 |
552 |
|
(SB15) Tea Party |
TurboTax.com |
Tax Services |
02.01.2015 |
540 |
|
(SB15) It's That Easy |
Wix.com |
Websites |
02.01.2015 |
534 |
|
(SB15) Arm Wrestle |
Skittles |
Candies & snacks |
02.01.2015 |
533 |
|
(SB15) The Hall |
Skechers |
Apparel & Footwear |
02.01.2015 |
531 |
|
(SB15) Make Some Noise |
Lexus |
Luxury Auto |
02.01.2015 |
512 |
|
(SB15) Sorta Pharmacy |
Esurance Auto Insurance |
Insurance |
02.01.2015 |
477 |
|
(SB15) Raise a Chip to Business Owners |
GoDaddy.com |
Websites |
02.01.2015 |
471 |
|
(SB15) Kate Upton |
Machine Zone - Mature Games |
Video Games |
02.01.2015 |
465 |
|
(SB15) Positive Feelings |
Loctite |
Household |
02.01.2015 |
454 |
|
(SB 15) Heros Charge |
uCool - Family Games |
Video Games |
02.01.2015 |
445 |
|
(SB15) Tackle It |
Jublia |
Pharmaceutical |
02.01.2015 |
439 |
|
(SB15) #KimsDataStash |
T-Mobile |
Wireless Services |
02.01.2015 |
423 |
|
(SB15) Dreaming with Jeff |
Squarespace |
Websites |
02.01.2015 |
406 |
*Definition: The Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. A unique sample of 500+ people, representative of the U.S. TV viewing audience scores each ad. The results are presented on a scale of 1–950, which represents scoring on creative attributes such as Persuasion, Likeability, Information, Attention, Change, Relevance, Desire and Watchability. This list represents the top 10 Super Bowl XLIX ads by Ace Score. The list is based on ads to have debuted during the beginning of Super Bowl game play through the final whistle on February 2, 2015. To be considered for the top 10 list, an ad must have achieved the minimum Attention threshold.
