If it feels like you’ve noticed Ryan Reynolds in a lot of advertisements this year, your hunch wouldn’t be mistaken. Weâ€... Read More »
With the cancellation of March Madness and postponement of the Olympics, not to mention all the other changes to live sports,... Read More »
With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its ... Read More »
The Emmy award show is TV’s biggest night where programs and series from various studios and streaming companies receive no... Read More »
Since the start of the pandemic, we’ve measured a significant drop in ads that have scored on our Funny emo with advertiser... Read More »
Back-to-school advertising is another COVID-19 hurdle for brands. What goes on the school supply shopping list depends on whe... Read More »
How do consumers feel about seeing face masks in ads? The subject of mask-wearing remains a hostile one in part due to politi... Read More »
We recently highlighted the challenges brands have faced when communicating their values in regards to the Black Lives Matter... Read More »
Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »
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