Insights Blog

Cultural Perception

Brands Promote the Right to Vote

With the cancellation of March Madness and postponement of the Olympics, not to mention all the other changes to live sports,... Read More »

Brands Promote the Right to Vote
Cultural Perception

Q3 Continues to Empower Viewers While Humor Made Its Comeback

With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its ... Read More »

Q3 Continues to Empower Viewers While Humor Made Its Comeback
Cultural Perception

And the 2020 Emmy for Outstanding Commercial Might Go to…

The Emmy award show is TV’s biggest night where programs and series from various studios and streaming companies receive no... Read More »

And the 2020 Emmy for Outstanding Commercial Might Go to…
Cultural Perception

Big Brands Looking Out for Small Businesses

Small businesses are essential to the US economy and job market -- of which they make up 99.9% of enterprises and employ 47.3... Read More »

Big Brands Looking Out for Small Businesses
Cultural Perception

Black Lives Matter Themed Ads See Success

We recently highlighted the challenges brands have faced when communicating their values in regards to the Black Lives Matter... Read More »

Black Lives Matter Themed Ads See Success
Cultural Perception

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Cultural Perception

Consumers Put Brands that Stand with BLM Under the Microscope

Four weeks into the protests that erupted after the killing of George Floyd, nationwide conversations about racism, systemic ... Read More »

Consumers Put Brands that Stand with BLM Under the Microscope
Cultural Perception

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy

Nike was the first brand to put out an ad addressing racism in the wake of George Floyd’s death and the protests it spurred... Read More »

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy
Cultural Perception

COVID-19 Advertising: What Brands Should Keep in Mind

As the world moves into another week of the new COVID-19 normal, brands have ramped up their virus related messaging, and vie... Read More »

COVID-19 Advertising: What Brands Should Keep in Mind

AD TITLE

{{ title }}

BRAND

CATEGORY

{{ category }}

AIR DATE

{{ date }}

ACE SCORE

{{ rank }}

Scroll To Top