Insights Blog

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Black Lives Matter Themed Ads See Success

We recently highlighted the challenges brands have faced when communicating their values in regards to the Black Lives Matter... Read More »

Black Lives Matter Themed Ads See Success
Ace EMO

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Ace EMO

Consumers Put Brands that Stand with BLM Under the Microscope

Four weeks into the protests that erupted after the killing of George Floyd, nationwide conversations about racism, systemic ... Read More »

Consumers Put Brands that Stand with BLM Under the Microscope
Ace EMO

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy

Nike was the first brand to put out an ad addressing racism in the wake of George Floyd’s death and the protests it spurred... Read More »

Nike’s “For Once, Don’t Do It” Rallies Strong Support, But Not Without Controversy
Ace EMO

COVID-19 Advertising: What Brands Should Keep in Mind

As the world moves into another week of the new COVID-19 normal, brands have ramped up their virus related messaging, and vie... Read More »

COVID-19 Advertising: What Brands Should Keep in Mind
Ace EMO

Women Respond to Brands’ International Women’s Day 2020 Ads

International Women’s Day commemorates female achievements throughout history and present day, with 2020’s theme ﹣ #Eac... Read More »

Women Respond to Brands’ International Women’s Day 2020 Ads
Ace EMO

Disabilities in Advertising: Representation is on the Rise

According to the CDC, 1 in 4 US adults live with a disability, whether it’s mobile, cognitive or sensory. But they surely d... Read More »

Disabilities in Advertising: Representation is on the Rise
Ace EMO

How Brands Can Avoid Exploiting Veterans

A fine line exists between a brand supporting veterans and using veterans to support a brand’s interest, but where is that ... Read More »

How Brands Can Avoid Exploiting Veterans
Ace EMO

Brands Go Green: Environmental Messages Heat Up Along with the Planet

Can you spot the blaring hypocrisy in the photo above? We hope so.  Between Millennials’ and Gen Z’s fight for a bett... Read More »

Brands Go Green: Environmental Messages Heat Up Along with the Planet

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