Insights Blog

Spotlights

New Ads From GrubHub And Whole Foods Satisfy Consumers

  It’s a tough world out there for humorous ads. As we often see in our analysis of the YouTube Ads Leaderboard, fo... Read More »

New Ads From GrubHub And Whole Foods Satisfy Consumers
Spotlights

Ace Scores for YouTube’s Ads Leaderboard August 2014

  Each month the thinkwithGoogle site posts its YouTube Ads Leaderboard, which showcases the most creative ads that ... Read More »

Ace Scores for YouTube’s Ads Leaderboard August 2014
Spotlights

Walmart and Perdue Committed to Helping Consumers in New, Informational Ads

  For the second time this year, Walmart debuts a Discount Stores category winner to earn the title of Category Overa... Read More »

Walmart and Perdue Committed to Helping Consumers in New, Informational Ads
Spotlights

New Revlon, Walmart and TGI Fridays Ads Lead with Desire

  In a rare event, we have two Category Overachievers this week—Revlon and Walmart. Both advertisers successfully s... Read More »

New Revlon, Walmart and TGI Fridays Ads Lead with Desire
Spotlights

Petco and Olive Garden Bring Nourishment to Pets and People

  Nipping at the tail of PetSmart’s Ad of the Week win for week 23, Petco debuts the Category Overachieving spot here ... Read More »

Petco and Olive Garden Bring Nourishment to Pets and People
Spotlights

PetSmart and Tide Inspire Us to Save Lives and Clean 225 Dirty Things

  Although retail advertising makes up nearly 20% of total ad volume, it’s been a few months since any retail ads h... Read More »

PetSmart and Tide Inspire Us to Save Lives and Clean 225 Dirty Things
Spotlights

Brand to Watch: JCPenney

  Brick and mortar retailers continue to fight an uphill battle as shoppers are bombarded with more options, both onl... Read More »

Brand to Watch: JCPenney
Spotlights

Office Depot Refreshes Its Brand with a Techy Spin While Clorox Fights to Keep Germs…

We don’t hear a lot about Office Depot in the retail category, but their new, techy ad campaign seems to be a real winner w... Read More »

Office Depot Refreshes Its Brand with a Techy Spin While Clorox Fights to Keep Germs at Bay
Spotlights

Brand to Watch: Best Buy

As we enter the holiday shopping season, the obvious choice for a brand to watch is a retailer. The question really becomes w... Read More »

Brand to Watch: Best Buy

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